My work focuses on reaching overlooked, unconventional, and often underrepresented corners of the internet—communities that mainstream marketing forgets, misunderstands, or dismisses. I build strategies that meet people where they already are and speak to them in ways they actually relate to. I don’t believe in one-size-fits-all content. I believe in deep listening, weird internet rabbit holes, and thoughtful branding that resonates with the people who really need it.
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Skills
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Social Media Optimisation
- Social Media/Brand Strategy
- Content Curation
- Cross platform content scheduling
- Platform-Specific Marketing (Reddit, FetLife, XiaoHongShu)
- Community Management
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Creative Direction & Content Creation
- Art Direction
- Branding
- Short/Long Form Video Production
- Graphic Design
- Digital Asset Creation
- Network of content creators/contractors for paid collaborations
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Research
- Full Social Media Audits
- Tracking KPI performance
- Niche communities and overlooked demographics
- KPI performance tracking
- Consumer insight data collection & analysis
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