My work focuses on reaching overlooked, unconventional, and often underrepresented corners of the internet- communities that mainstream marketing forgets, misunderstands, or dismisses. I build strategies that meet people where they already are and speak to them in ways they actually relate to. I don’t believe in one-size-fits-all content. I believe in deep listening, weird internet rabbit holes, and thoughtful branding that resonates with the people who really need it.

or feel free to reach out at [email protected]

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Skills

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Social Media Optimisation

• Social Media/Brand Strategy
• Content Curation
• Cross platform content scheduling
• Platform-Specific Marketing (Reddit, FetLife, XiaoHongShu)
• Community Management

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Creative Direction & Content Creation

• Art Direction
• Branding
• Short/Long Form Video Production
• Graphic Design
• Digital Asset Creation
• Network of content creators/contractors for paid collaborations </aside>

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Research

• Full Social Media Audits
• Tracking KPI performance
• Niche communities and overlooked demographics
• KPI performance tracking
• Consumer insight data collection & analysis </aside>

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